On March 24, 2013 three guys from Sweden got up on a stage in Miami for their last performance ever.
After years of touring, and basically living their lives in hotels and airplanes, they finally got a chance to leave that life behind. At least for a while.
Volvo XC60 is a cross country car that can take you far away from the stressful city life, to a place where you can enjoy peace and quiet. Something these three guys were longing for more than anything.
This campaign introduces the new Volvo XC60 in a music video where Swedish House Mafia leaves the world behind for a while, return to their roots and spend some time in the beautiful and remote wilderness of Scandinavia.
The music used in the campaign is a cover of Swedish House Mafias track ”Leave the world behind.” That song was the beginning of their carreer and with this music video it will be their final good bye.
Case Study
Music Video
Teasers
TV Commercial
Listen to Leave the world behind by Lune
Buzz
Follow #leavetheworldbehind on Twitter, Instagram and Facebook.
Impact
“...the song, the full length video is a true marvel to watch, surpassing past all previous car commercials before it.”
Vibe“Swedish House Mafia Parts Ways in New Volvo Campaign.”
Ad Age“Swedish House Mafia reveal farewell video.”
The List“Swedish House Mafia Release Farewell Track ‘Leave the World Behind’ Tonight.”
Entertainmentwise“Volvo Pairs with Swedish House Mafia, XC60 Featured in New Video”
Motor Trend“We‘re not exactly sure what to expect with these subtle clues. All we know is this is going to be epic. Mark the date on your calendars because you won‘t want to miss this premier.”
This Song Slaps“Swedish House Mafia reunite in ‘Leave The World Behind,’ potential new documentary from Lune.”
Dancing Astronaut
Awards
Cannes Lions
100-wattaren
LIA
