Cars are safer than ever before. But for people outside the car, they are getting deadlier. That’s why we wanted to show that the Volvo XC40 is more than a car designed for city life. It’s a car designed for everyone on the road. Not just because of its size, design and smart storage, but because of its City Safety System with features such as Pedestrian and Cyclist Detection.
This campaign is a celebration of everyone we share the road with. Every runner, every cyclist and every pedestrian. Because no matter who you are, the streets belong to you.