Ideas that change the world are often the most controversial. When Volvo introduced the modern safety belt back in 1959, it sparked a public outcry. Today, it has saved more than a million lives. Now it’s time to save a million more.
Today, the introduction of Speed Cap has sparked reactions almost identical to the ones in 1959.
One of a Million is a short documentary series, with real car crash survivors telling their own gripping stories about how the safety belt saved their lives.
Read more about the safety features that will help save a million more on the campaign website.