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The Hook

Volvo Trucks

The president of Volvo Trucks puts his neck on the line in his own exciting stunt. No trick filming. Just Claes Nilsson, testing the new Volvo FMX.

  • Date:
    September 2013
  • Tags:
    Volvo Trucksfilmdigital
  • Offices:
    Gothenburg

Impact

  • "CEO Of Volvo Suspended 20 Metres In Air"The Huffington Post
  • Volvo gets its president to stand on top of a truck dangling by its hook, 20 meters above the ground.Creativity Online
  • "Volvo Trucks president plays stuntman for new ad"Creative Review

Awards

  1. D&AD

  2. Eurobest

Other work

Happy drivers, happy dogs.

Volvo Trucks

The Tower

Volvo Trucks

Truck Stop Neck Cracking

Volvo Trucks
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