The president of Volvo Trucks puts his neck on the line in his own exciting stunt. No trick filming. Just Claes Nilsson, testing the new Volvo FMX.
Impact
"CEO Of Volvo Suspended 20 Metres In Air"
The Huffington PostVolvo gets its president to stand on top of a truck dangling by its hook, 20 meters above the ground.
Creativity Online"Volvo Trucks president plays stuntman for new ad"
Creative Review
Awards
D&AD
Eurobest
