Can a hamster drive a 15-tonne truck? Watch cute little Charlie steer a brand new Volvo FMX in a rough quarry. Will he make it to the top?
The test was filmed in a steep quarry that's infamous for its challenging conditions – Los Tres Cunados in northwestern Spain.
Impact
“Watch Charlie the hamster steer a Volvo truck up a quarry”
Creativity“Forsman & Bodenfors and Smuggler turn a hamster into a trucker in mind-blowing stunt.”
Little Black Book“Volvo hires a hamster to drive a very large truck up a very dangerous road.”
Fast Co.Create“Volvo usa hamster para girar volante de caminhão de 17 toneladas.”
Update or die“En hamster får äran att styra en lastbil i senaste filmen från Volvo Lastvagnar.”
Dagens Media“Un hamster pilote un camion Volvo”
La Réclame
Awards
One Show
Eurobest