The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. If our live test films could evoke enough interest, then we might be able to get all the way through to the purchasers.
Commercials
The Epic Split - Live Test 06
The Hamster - Live Test 04
The Technician - Live Test 03
The Hook - Live Test 02
The Ballerina Stunt - Live Test 01
Impact
“F&B Wins Black Cube for Volvo Work at ADC Awards”
AdAge
Awards
Cannes Lions
Art Directors Club
D&AD
New York Festivals
Andy Awards
Cresta Awards
Eurobest
One Show
Guldägget
100-wattaren
LIA
Epica
