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Live Test Series

Volvo Trucks

The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck. If our live test films could evoke enough interest, then we might be able to get all the way through to the purchasers.

Commercials

The Epic Split - Live Test 06
The Hamster - Live Test 04
The Technician - Live Test 03
The Hook - Live Test 02
The Ballerina Stunt - Live Test 01
  • Date:
    November 2013
  • Tags:
    Volvo Trucksfilmdigital
  • Offices:
    Gothenburg

Impact

  • “F&B Wins Black Cube for Volvo Work at ADC Awards”AdAge

Awards

  1. Cannes Lions

  2. Art Directors Club

  3. D&AD

  4. New York Festivals

  5. Andy Awards

  6. Cresta Awards

  7. Eurobest

  8. One Show

  9. Guldägget

  10. 100-wattaren

  11. LIA

  12. Epica

Other work

Happy drivers, happy dogs.

Volvo Trucks

The Tower

Volvo Trucks

Truck Stop Neck Cracking

Volvo Trucks
View all work

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