The investment world creates a great deal of anxiety and low confidence for the average investor. Investing is initimidating for most people due to the reems of financial jargon the industry uses. And people feel if they aren't educated on the latest market trends then they'll lose money. This perception is a major barrier in getting people to invest.
So, we set out to paint a picture of how Vanguard investors feel. Individuals who don’t simply measure returns in the latest hot trade tip, but with their ability to enjoy life with their loved ones and focus on their personal interests. The confidence that comes with a long-term investing plan. We showed the real gain behind the gain. And it worked.
Vanguard's new customer acquisition numbers increased significabtly during our nine year relationship. The results of our human approach to financial management has resulted in Vanguard becoming the world's fastest growing asset manager for the last six years and is currently taking in over $1 billion per day.
