It’s easier than ever to support a good cause – all you have to do is hit the like button. The organization gets one more supporter and you get positive publicity among your friends. But even though it’s important to be liked, likes can’t fund medicine, water or food. In this campaign for Unicef Sweden, we highlight the absurdness of our blind faith in likes, to raise money for vaccine.
TV Commercial
Press advertising
Impact
“UNICEF Sweden asks ‘clicktivists’ to put their money where their mouse is.”
Al Jazeera“Unicef fights back against slacktivism.”
Wired“UNICEF Admits Its Facebook Likes Don‘t Save Lives.”
Mashable“Humanitarian group takes aim at social media activism in bold new campaign.”
The Verge“UNICEF Sweden is the first major international charity to come right out and say that people who actually want hungry, sick children saved need to donate money and supplies - not just virtual support.”
The Atlantic“Likes and Follows don‘t mean a thing without action.”
EarnedWeb“UNICEF asks people to stop ‘liking’ things on Facebook and just send money.”
Humanosphere“Unicef managed to exchange likes for money.”
Resumé
Awards
Guldägget
Epica
