Swedish Radio is the name if the Swedish public service radio broadcasting company. Their website URL has been www.sr.se since they first appeared on the Internet. In the spring of 2010 they launched a new and improved website, and in the same process decided to change to a longer URL, www.sverigesradio.se. This was part of Sveriges Radios work to clarify the brand. So whenever they would refer to their website, (for example in broadcast, which they do a couple of thousand times per day), they would always communicate their full name.
Our task was to help promote the new site and the new longer URL, without spending any media money. The solution became The Web Address Expander, with which you can expand any URL. The result being a fully functional and very long link containing information about their new website.
New York Festivals