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Road trip

Stena Line

Stena Line operates the majority of ferries running from Sweden to continental Europe. Since low-fare airlines started popping up, less people take their car when going on vacation. And let’s be honest: it’s both cheaper and faster to fly. So how can we turn it around when we can´t compete with speed or prices? Well, there is one thing airlines can never offer – a road trip.

Case study

The site has over 1000 exclusive articles about carefully chosen points of interest all over continental Europe. Everything from castles to night clubs. Below are a few of them:

If you read about a place you like, just add it to your road trip and a route is created automatically.

When you're done planning you get a nice overview with dates and everything. Now you just have to book your ferry tickets and go!

  • Date:
    June 2013
  • Tags:
    Stena Linedigitalsite
  • Offices:
    Gothenburg

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