The assignment was to realise Stadium's vision: to inspire and activate everyone to a healthy and active life.
We designed a unique track for 33 different Swedish cities. The outdoor areas were physically used as sign posts.
All stations lead past a Stadium shop or to the campaign site. Maps over the 33 tracks were published on the campaign site alongside tips on suitable clothing for current weather conditions.
48% found the campaign inspiring. 84% rated the ads highly notable. Running shoe sales climbed 10% for Adidas and 42% for Asics.
New York Festivals