With the world geared up for the Tokyo Olympics, we decided to shine the spotlight beyond the sporting arenas, onto small businesses whose struggles have been amplified by the lack of visitors to the city.
Beyond the Stadium provides a thought-provoking look into the reality that goes on beyond the sporting arenas for the Tokyo Olympic Games. It features women-owned small businesses who are taking destiny into their own hands by fighting to keep the business of their dreams alive – ultimately showing that, like the athletes, they are ready to rise up and make an impact again. The film uses an array of visual metaphors to illustrate the shared resilience between the athletes and entrepreneurs, and celebrates their strength in pursuit of their own destinies. The accompanying “Storefront Stories” content series further give viewers an in-depth look into the entrepreneurs’ stories; how they innovated and rose above the challenges brought about by the pandemic.
The film also marks the launch of the #ChangeDestiny fund, an initiative that equips the entrepreneurs with digital and social skills, business networks and platform to build and keep their business running.