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The Smiling car

Semcon

80% of all people seek eye-contact with the driver before crossing the street. So would you cross the street in front of a self driving car? In our first ever campaign for Semcon we showcase The Smiling Car. An invention that truly exemplifies the philosophy of developing products based on human needs and behavior.

  • Date:
    September 2016
  • Tags:
    Semcon
  • Offices:
    Gothenburg

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