Polestar is driven by the principle of no compromises in everything they do. The Polestar 2 is one product statement resulting from this philosophy.
At Super Bowl 2022, we highlighted just that – in a way that challenged both the context of Super Bowl ads and the auto industry.
Polestar’s ad was the top-performing campaign in a whopping 21 US-states and performed 23x better than the median Super Bowl LVI spot (according to data from EDO).
