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How much do you really know about milk?

Oatly

In this return of Toni TV, two opposing philosophies clash as Oatly’s Creative Director uses whatever means possible to test Oatly’s CEO Toni Petersson and his commitment to plant-based oat drinks. With variable results, of course. The campaign also included a complaint to the Swedish Competition Authority, a book about delusions on milk, some old-school print ads and a bunch of other things.

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Book

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  • Date:
    November 2017
  • Tags:
    Oatly

Awards

  1. Guldägget

Other work

Old-fashioned oat drink

Oatly

Google milk

Oatly

Short Stories

Oatly
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