Malibu is the world´s number 1 coconut-flavoured rum, produced on the island of Barbados. This iconic brand, owned by Pernod Ricard, has been around for more than a 100 years. We work together for markets outside Sweden, mainly the US. The new concept is all about summer and how it changes us all. There´s Summer-you, and there´s Rest of the year-you.