Everyone knows sports got weird when covid hit. Teams had to play in empty stadiums and fans had to watch silent games on TV, completely losing out on one of the best things about live sports:
So, when IFK Gothenburg, one of Sweden’s biggest football clubs, wanted to find a way to connect with their fans during this strange time, we decided to bring the atmosphere to wherever the fans were.
Support 24/7 is the first-ever radio channel that broadcasts crowd chants every hour of the day, every day of the week, year-round.
By gathering hundreds of recordings from real IFK games, posted on YouTube, Instagram and fan forums, we then turned them into audio only files and mixed them all together into a never-ending audio stream of classic IFK songs and chants. Fans could turn on the radio while watching a boringly silent game on TV, to add some real atmosphere. Or whenever they missed the sound of a full Gamla Ullevi-Stadium.
Support 24/7 was launched when Covid-restrictions effectively banned crowds from live football. We couldn’t bring them to the stadium, so instead we brought the sound of the stadium to them.