Running is more popular then ever, but when the temperature drops and winter comes, a lot of people swap the outdoors for the gyms.
Helly Hansen’s Lifa Flow base layer allow you to keep on running throughout winter, so the only thing that’s stopping you, is your motivation. And Helly Hansen believes, that competition is the best motivation there is.
With the Winter Duel app people can challenge a friend or a mystery person from anywhere in the world to run against. Think Chatroulette – with running. If you choose to duel a mystery person you might also be pared up with one of 16 Helly Hansen Ambassadors. – And these athletes are ready to push you to your limits!
The two duelists, with the greatest combined distance over five weeks, will have the chance to duel each other, face-to-face, at a Helly Hansen event dressed in Helly Hansen gear.
Case Study
The Mobile App
Download in the App Store or Google Play.
The Website
