This is a campaign for Häagen-Dazs’ new, refreshing fruit flavors. But it’s also the launch of their new, global communication concept called Don’t hold back. A concept with several meanings.
Don’t hold back is an expression of Häagen-Dazs’ culture and heritage. They use the best, natural ingredients you can find instead of "cheating" and stuffing it with artificial junk. In addition, the concept is a call for everyone to live life to the fullest. Far too many of us keep stopping ourselves from having what we really want. We don’t apply for that dream job, don’t ask that dreamy person on a date or just skip that dream-like dessert. A big waste of opportunities, if you ask Häagen-Dazs. That’s why we’re saying "don’t think too much". Do what you feel like and don’t hold back.