The Göteborg Opera vision is to become one of Europe’s most interesting opera houses. There is space here for opera, modern dance, and musicals – all under the same roof.
The very size of the building is a unique challenge. There are quite a few seats to fill to help finance artistic freedom. The Göteborg Opera is the largest dramatic institution in Sweden with the smallest amount of state subsidies and the highest self-generated revenue. That’s why it feels especially good that bookings have been better than ever in the last few years – an average of 85%. That’s the equivalent of 250,000 opera visitors each year.
We have worked to bring the public to Göteborg Opera since 1999, always with the same simple idea: it is the performances that is the magnet – in other words, we build the advertising campaigns on the contents of the different productions. And now there’s an additional stage for displaying the Göteborg Opera, namely the new opera.se site.
Let the performance begin!