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Life-Defining Moments

Getinge

The challenge was to create global awareness for Getinge and their ground-breaking ventilation technology during a pandemic, when the association is anything but optimistic. So, we chose to tell the story about one of life’s greatest miracles.

In the main film, we follow a creative portrayal of a neonatal doctor’s life backward in time, through life-defining moments, all the way to a very dramatic beginning. At the end of the film, we realize she herself was born prematurely, and see her receiving respiratory aid from a ventilator.

The story was inspired by Dr. Sabina Checketts, who was born 12 weeks early with a 50/50 chance of survival. Now, she helps save other premature babies. Throughout the campaign, we meet Dr. Checketts in the main film and hear her story in a mini-documentary also featuring leading physicians and Getinge’s medtech experts.

  • Date:
    October 2020
  • Tags:
    Getingefilmdigital
  • Offices:
    Gothenburg

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