Coop is a Swedish supermarket chain. As the name indicates it’s a cooperative, which means it’s owned by its 3 million members. But until recently it’s been seen as just another supermarket chain. Our job is to make consumers more aware of it and sympathetic to what sets it apart. Below is a campaign created on this theme, "The Billion". Some of the weekly spots we create for Coop are also shown. Communicating the best deals of the week, these spots follow a format where we get to hear the private thoughts of consumers while they shop for food at Coop.