Comviq is the biggest Swedish prepaid cellular service provider. We were asked to launch a new service called Ringback tones. Which lets you replace the Ringback tones people hear when they call you with music of your choice.
We collaborated with Universal Music and the famous Swedish artist Veronica Maggio who exclusively released her new single 'Välkommen in' ('Welcome in') as a Ringback tone on one phone number only. For two weeks, the only way to hear her new single was to call +46 739 52 50 06.
The number goes to a cellphone which we gave to one of Veronica's fans, Firat Delen. An 18 year old student who, for two weeks, got to be the only one with Veronica's much anticipated new single.
We documented how his life went from ordinary to receiving thousands phone calls every day. The content was uploaded to Youtube and Comviq's Facebook page where conversation took off.