During the Back-to-School time period, parents are overwhelmed with advertising promotions. Our goal was to make Boar’s Head a parent’s back-to-school lunch partner, but to accomplish this, we had to connect parents with the brand in a way that was honest, human, and cut through the clutter. Our answer was to demonstrate how parents show their love for their children through food, only the best will do.
To accomplish this, and help elevate the premiumness of the brand, we partnered with Chef Table Director, David Gelb and partnered with James Beard awarded chef, Ari Taymor, to consult on set for recipe development.
