Language learning app Babbel wants more people to learn languages, but many of us feel hesitant when speaking a new language. We wanted to find out why. And according to a global report made for the campaign, 7 out of 10 are afraid of speaking because of negative feelings connected to their accent.
We decided to turn this around – and transform accent anxiety into pride and bravery.
Based on these insights, we created the global campaign ”Accent Yourself”, which celebrates those who dare to speak, leave their comfort zone, take on the world and pursue their dreams. ”Accent Yourself” encourages people to speak, no matter what they sound like.
Because a bad accent isn’t a bad thing, it’s part of your personal story. And it’s always more important what you say than how you say it.