Apoteket is the Swedish Pharmacy. They have been our client since 2006, when there was still a monopoly market. Since 2010 Apoteket has been facing competition. Even so, over the past years the brand has gone from "strong recognition" to "exemplary recognition." (This is a ranking that only IKEA and Apoteket have managed to achieve in the well-known report carried out by Nordic Brand to measure Sweden's strongest companies and brands.) Even commercially, the "old monopoly" brand keeps delivering better results than any of its hungry competitors.