We have worked together with AMF since 2003. The most important goal is to make saving for retirement important to people who have a long way to go before they reach 65. To this end we've chosen to make advertising that depicts a bright future. If people have an optimistic view of the future, there's greater reason for them to get involved with saving for retirement.
Our work together with AMF has been successful. The number of clients has increased from 2.8 million to 3.8 million since 2003. And the managed capital has grown from 211 to 335 billion SEK.