For this year’s Christmas campaign, Swedish department store chain Åhléns, feature the bizarre transformation many of us go through every year. From your regular self to your Christmas self, – “Homo Christmus Maximus” - a weird creature that all of the sudden is mad about all things red and glittery, heavy food, weird candy, patterned wool clothes, board games and choir music. A creature that can find everything it needs for Christmas at Åhléns.
