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Your X-Mas Self

Åhléns

For this year’s Christmas campaign, Swedish department store chain Åhléns, feature the bizarre transformation many of us go through every year. From your regular self to your Christmas self, – “Homo Christmus Maximus” - a weird creature that all of the sudden is mad about all things red and glittery, heavy food, weird candy, patterned wool clothes, board games and choir music. A creature that can find everything it needs for Christmas at Åhléns.

  • Date:
    December 2019
  • Tags:
    Åhlénsfilmoutdoor
  • Offices:
    Stockholm

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