We keep getting better at making sustainable choices in the grocery store. But when buying other things, like home furnishing, clothes and beauty products, we aren’t quite as aware. Åhléns, Sweden’s largest chain of department stores, has a wide selection of sustainable products. You could practically kit out an entire home with it. So to promote it, we did just that and created “Stay sustainable on Airbnb” — an apartment completely decorated with Åhléns’ sustainable collection “Bra val”, up for rent on Airbnb. Anybody could book a night and experience the products for real. The Airbnb listing worked like a campaign site with all products displayed the photo gallery, and information about the collection and Åhléns’ sustainability ambition in the description.