To spread the word about Åhléns’ summer collection to a younger audience, we created a game only using Instagram and the screenshot function on smartphones. In three different Instagram videos products flashed by in high speed. If you were fast enough to capture an item in a screenshot, and post it, you got it at half-price. Thousands of people posted screenshots of Åhléns’ products and automatically promoted the collection among all their followers and friends.
The films on Instagram
“How One Retailer Used Instagram As A Modern Coupon”Fast Company
“You Get Half Off Products If You Can Screenshot Them in Retailer’s Fast-Moving Instagram Videos”Ad Week
“Clever Instagram campaign from Forsman & Bodenfors”Creative Review
“Forsman & Bodenfors Turns Instagram Videos into Coupons for Åhléns”Little Black Book