We helped a Berlin-based tech company to create Ada, a new global healthcare business, powered by a partnership between doctors and AI. When we started working with the healthtech business that would become Ada, they had been in startup mode for 8 years, developing their diagnostic reasoning engine. They’d been trying to go-to-market as a business-to-business offer but we helped them to develop a consumer brand, product experience and marketing approach that quickly started to gain traction. We partnered with chartered psychologists to carry out research across cultural divides to understand not what patients say they do, but what they actually do (and why). This gave us a set of ‘highest common factors’ on which we could base a global brand. Ada is now available globally (on both Android and iOS) and has completed over 5 million assessments to date, helping save time, worry and even lives.
Ada was one of Europe’s fastest growing medical apps in 2017, has been the top ranking free medical app in the App Store in over 130 countries, and has been featured as the best medical app in both the Canadian and US App Stores.
In 2017 Ada won a silver Innovation Lion at the Cannes Festival of Creativity alongside awards from Fast Company, Webby, and Clio.
IPA Best of Health