The new Forsman & Bodenfors will deploy KBS’s integrated engineering, UX, product innovation and production capabilities across all offices.
Data and analytics:
These capabilities include a full range of qualitative and quantitative research, analytics technology selection and on boarding as well as website, social, advertising and CRM performance tracking. The team also provides comprehensive business and shopper marketing analytics, both online and off. The agency Data and Analytics team will continue to partner with our Ventures group and its portfolio of innovative measurement, ad tech and creative testing start-ups.
Through The Media Kitchen, the innovative and highly awarded cloud-based media agency, we will embed media planning and buying capability in all offices.