
As the balance of global trade is shifting, what new adaptive strategies do global brands need to implement to succeed in this ever-changing market? According to our Guy Hayward, marketers need to become cultural linguists.
Read more in Muse by Clio
As the balance of global trade is shifting, what new adaptive strategies do global brands need to implement to succeed in this ever-changing market? According to our Guy Hayward, marketers need to become cultural linguists.
Read more in Muse by Clio