Created by Forsman & Bodenfors, the series of 10-second vignettes for Volvo portrays the modern reality of families, rather than relying on the traditional advertising-world nuclear family and two kids, to illustrate the tagline “protect what’s important to you.” An elderly gay couple together for 40 years, a lesbian couple with a toddler, the Swedish-American actor Joel Kinnaman and a pair of model twin sisters all feature in a this campaign for Volvo promoting its V60 family-oriented estate car.