Forsman & Bodenfors
WorkAboutContact
27 June, 2018

Thor’s Hammer’ Ad Spotlights Volvo’s Partnership With Swedish Football Association

Leading up to the win-or-go-home game of Sweden against Mexico in the World Cup (which Sweden won 3-0 to advance in the tournament), we wanted to highlight Volvo Cars longstanding partnership with the Swedish national football/soccer team. The double-page ad features a visual trick combining a stadium with the characteristic “Thor’s Hammer” headlights of the Volvo V60 to create an illusion that is both a stadium at night and the front of a Volvo.

AdWeek

Latest news

Forsman & Bodenfors Expands Global Leadership Team: New Presidents in U.S. and Singapore Strengthen Agency’s Global Influence

13 September, 2021
Lyndsey Corona, former top executive at McCann North America, will lead F&B New York, and P... Read more

How to be sure (when you can’t be sure about anything)

17 July, 2020
Did you find yourself paralyzed or scrambling when COVID-19 hit? If so, you’re not alone. I... Read more

How Can Brands Win the Super Bowl Without Spending Silly Dollars?

29 January, 2020
Data & Analytics expert Sterling Lambert was featured spoke to Campaign regarding how brand... Read more
View all news

Info

  • News
  • Awards
  • Clients
  • Sitemap

The F&B family

  • Happy F&B
  • F&B Daily
  • F&B Inhouse
  • F&B Studios
  • Media Kitchen

2022© Forsman & Bodenfors. All rights reserved.