Two of F&B New York’s Data & Analytics experts, Will Burghes and Drew Orapello, co-wrote an op-ed in defense of UI agnosticism. “In our roles as data analysts, we are intimately familiar with these kinds of platforms, and lately, we’ve noticed a trend. Despite all of the options available, adtech and martech companies are investing heavily in developing increasingly elaborate, proprietary UIs and dashboards to house their clients’ data. While this might seem like a good thing, we don’t think it’s the best use of a companies’ scarce resources,” said the duo.
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Marketing platforms with proprietary UIs are a waste of resources
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