Two of F&B New York’s Data & Analytics experts, Will Burghes and Drew Orapello, co-wrote an op-ed in defense of UI agnosticism. “In our roles as data analysts, we are intimately familiar with these kinds of platforms, and lately, we’ve noticed a trend. Despite all of the options available, adtech and martech companies are investing heavily in developing increasingly elaborate, proprietary UIs and dashboards to house their clients’ data. While this might seem like a good thing, we don’t think it’s the best use of a companies’ scarce resources,” said the duo.
24 March, 2019
Marketing platforms with proprietary UIs are a waste of resources
How Can Brands Win the Super Bowl Without Spending Silly Dollars?
29 January, 2020
Data & Analytics expert Sterling Lambert was featured spoke to Campaign regarding how brand... Read more
"Accent yourself" with Babbel
8 January, 2020
With a cheeky reference to Tan France’s pronunciation of “squirrel” from Netflix’s Queer Ey... Read more
Forsman & Bodenfors Shanghai and Singapore First in Asia to Receive 3% Certification
7 January, 2020
Gender equality organization The 3% Movement announced that F&B Shanghai and Singapore have... Read more