Forsman & Bodenfors
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15 February, 2019

Global campaigns should target cities, not countries

Guy Hayward penned an opinion piece regarding how marketers and brands should approach global marketing. “Whether your business will be global or domestic was always presented as a binary choice. Now there’s a third option: multi-city. Just as brands use influencers as a shortcut to the mass market, they can use cities as a focused and effective way to go global.”

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