Featured on Adweek, Ad Council’s “Firsts” campaign is a series of PSA films highlighting the importance of adopting teens from foster care and emphasize the many “firsts” families experience when adopting a teen from foster care. The new creative, an extension of the campaign’s successful “you don’t have to be perfect to be a perfect parent” strategy, highlights the impact of adopting teens from foster care and showcases that there are many “firsts” for families to share, regardless of their child’s age.
25 October, 2018
Adoptive Parents Help Teens Through Their Awkward ‘Firsts’ in These Charming New PSAs
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