Matt Creamer wrote a thoughtful op-ed regarding his experience embracing a flat, non-hierarchical way of working.
“I don’t pretend for a moment that the rest of the industry is going to abolish the chief creative officer role. I also can’t pretend that our way of working is perfect. However, I would humbly suggest that any agency or creative company find ways to do more to assure that more voices are heard as part of the creative process. So that advertising as a business becomes a little less top-down and a little more collaborative and inclusive of different viewpoints,” said Matt.
Read more in Ad Age