30,000 Toy Cars Illustrate How Mass Transit Could Dramatically Reduce Traffic

F&B Sweden created a new “test ride” campaign that lets potential transit users ride for free for two weeks and it’s working. In partnership with Västtrafik, Forsman & Bodenfors assembled 30,000 toy cars to help residents visualize the impact of the campaign—which offered 30,000 free passes—on local traffic.

Read more in Fast Company